The Maasai London Marathon – Welcome to the Global Village

In yet another example of how small the world has become, and how much fun one can have in raising money for good causes in sports events, we now see the “Maasai London Marathon.” www.maasaimarathon.org

As this is being posted six Maasai warriors are traveling from the rural village of Eluai in Tanzania to compete in the Flora London Marathon. Their goal is simple: gather enough donations to provide the village with clean water, at a cost estimated to be between £20,000 and £60,000.

The press are all over it with coverage, and the Marathon itself is fully supportive:

“The Flora London Marathon is an excellent platform for any charity, and we’re delighted to be able to offer our assistance to these Maasai runners to raise money for their village. Water is something we all take for granted, and it will be great to see two different cultures coming together on this sporting occasion for this worthy cause; we are 100% behind this.”

Dave Bedford, Race Director, Flora London Marathon

They’ll be running (recycled-tire shoes, no less), singing, chanting, and generally having a spectacular time. So who couldn’t think this is a great idea, and look forward to a vast increase in events like this. A merger of sport, business, and social enterprise at its finest.

Special thanks to Greenforce for making it happen.

http://www.greenforce.org

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