Multisport SuperBiz? And the Winner is USA Triathlon

The wakeup call came in the form of the press release of 8 April (forwarded by InsideTri.com):

COLORADO SPRINGS, Colorado – April 8, 2008 – USA Triathlon and Competitor Radio have partnered to help promote the triathletes who will be representing the U.S. at the upcoming Olympic Games in Beijing, China.

As an Official Radio Show of USA Triathlon, Competitor will produce a series of interviews and other shows dedicated to the multisport lifestyle and featuring the rise of the 2008 U.S. Olympic Triathlon Team. The programs will air on Mighty XX (1090 AM in Southern California) and at www.competitorradio.com through September 2008. [There's more ...]

OK, we’ve been asleep at the wheel while USAT has been out growing those relationships (aka sponsorships and advertisements) and pumping up those memberships, as well as enhancing merchandise sales and Triathlon Life circulation figures. Big time.

Well, there’s no denying that they got the Mo, and they’ve certainly embraced the capitalist ethos (note the .com). Still a 501(c)(3) (i.e., public charity), but that is quite cool, as the current zeitgeist in the business school community and elsewhere is very pro-Social Enterprise. USAT is among the best in class.

Anyway, we had intended to update this listing of USAT’s business links every time something new came up, but the thought of the magnitude of the undertaking killed that idea quite early on. Better that you check in with them from time to time and review the scorecard:

http://www.usatriathlon.com/sitecore/content/Secondary/SponsorshipAdvertising/CurrentSponsors.aspx