Saatchi Arrival Confirms the Sports Business Model

In the worlds of advertising, public relations and modern art, the activities of the brothers Saatchi are always the gold standard.

Let it be noted that the arrival in the USA of M&C Saatchi Sport & Entertainment, in the form of an office of the UK-based sport/entertainment sponsorship and public relations agency, confirms the sports business model. It will be headed by U.S. veterans selectively recruited for their sports business backgrounds (Sandra Carreon-John and Jonathan Schecter), and already has Reebok as a client, which they will serve as the company’s sport and lifestyle PR resource.

Sports and lifestyle? Sounds like a match for multisport. Keep watching

http://www.mcsaatchi.com/sportandentertainment/3/index3.html

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