The Ultimate Business Accolade?

And the word from General Mills is:

MINNEAPOLIS – (Business Wire) Jarrod Shoemaker is being honored by Wheaties, “The Breakfast of Champions,” with a new, limited-edition package featuring the 25-year old triathlete from Sudbury, Mass. The Breakfast of Champions® continues its tradition of honoring elite athletes and celebrates Shoemaker’s outstanding triathlon achievements, adding yet another honor to his impressive list of accomplishments. [.....]

“It’s a great honor for me to be on the cover of the Wheaties box and to join the remarkable list of great athletes who have appeared on the package,” Shoemaker said. “Every athlete dreams about one day seeing themselves on the cover of the ‘Breakfast of Champions’ package.”

The new 15.6-ounce Wheaties package is now available regionally in Iowa and Boston. This marks the first time Shoemaker has appeared on a Wheaties box, and the second time a triathlete has appeared. Hunter Kemper was featured on the box in 2007.

Look out NBA — multisport has arrived.